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News Release

DirectBuy Franchises Use Five9 Cloud Contact Center Solution to Increase Agent Productivity and Boost Revenue

With Five9, DirectBuy San Diego Tripled the Amount of Live Conversations With Potential Customers and Lowered Customer Acquisition Costs by over 36 Percent

San Ramon, Calif. – March 18, 2013 – Five9, the leader in cloud contact center software, today announced that nearly 30 DirectBuy franchises including DirectBuy San Diego and DirectBuy San Antonio use Five9 to increase agent productivity and drive revenue.

DirectBuy is a franchiser of members-only consumer buying centers; members pay a fee, which entitles them to buy merchandise – such as home furnishings, home improvement, entertainment, outdoor, flooring and accessories – directly from the manufacturer. DirectBuy franchises do their own marketing, and critical to these efforts are outbound call centers. Offers, such as free home improvement makeovers, are used to set up appointments with prospective members. A key metric for franchises is its cost-per-member, which is the average amount spent to get a member to join DirectBuy.

Franchises such as DirectBuy San Diego use Five9 to automate outbound calling campaigns. With Five9, DirectBuy San Diego was able to:

  • Boost agent productivity and triple the amount of live conversations with potential customers
  • Lower its member (customer) acquisition costs by over 36%
  • Reduce the leads-per-member ratio
  • Increase profits and agent satisfaction, while decreasing agent turnover.

The Five9 cloud contact center solution was also easy to implement and integrate with DirectBuy's contact management system. Plus, Five9's reporting and management capabilities helped supervisors effectively manage contact center staff.

"With Five9, our results and conversion rates instantly tripled. After only three weeks, we were making such a consistent and meaningful impact that I was asked to share our success with Five9 at a DirectBuy owner's meeting. In addition to tangible results, I was able to tell other owners about Five9's great support, great features, and great pricing. They've just been absolutely phenomenal."

Melanie Denischuk, former owner, DirectBuy San Diego and current marketing manager, DirectBuy San Antonio

About Five9

Five9 is the largest pure cloud-based contact center software provider with more than 1,700 customers and processing more than 3 billion calls per year. The Five9 Virtual Contact Center and Predictive Dialer are revolutionizing the contact center industry, bringing the power of the cloud to customer service, marketing and sales organizations around the globe. The company gives enterprises of all sizes access to sophisticated and innovative contact center solutions quickly, at a cost of ownership far lower than traditional premise-based solutions. For more information on Five9, please visit or call 1-800-553-8159.

Analyst & Media Contacts
Chaundera Wolfe
PR Manager, Five9