4000 Executive Parkway, Suite 400 San Ramon, CA 94583

News Release

SoCoCare Launches SoCoCare for Service Cloud on's AppExchange, the World's Leading Business Apps Marketplace

Customers Can Now Leverage Automatic Social Spam Control, Sentiment, Clustering, and More to Improve Social Customer Care; SoCoCare Taps Into the Power of Social and Mobile Cloud Technologies to Help Businesses Accelerate Their Customer Company Transformation

SAN DIEGO, CA, Aug 1, 2013-- SoCoCare today announced it has launched SoCoCare for Service Cloud on's AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. The SoCoCare integration with Service Cloud boosts efficiency for social care agents by bringing Natural Language Processing, social spam elimination, sentiment scoring and automatic topic clustering to

Built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, SoCoCare for Service Cloud is currently available on the AppExchange at .

Connect in Entirely New Ways with Social and Mobile Cloud Technologies 

Service Cloud customers will continue to use their native Service Cloud Agent Console, which will be populated with new custom fields and icons provided by SoCoCare.

Product Key Features SoCoCare for Service Cloud uses Natural Language Processing and Business Rules engines to automatically eliminate social spam, while also categorizing and filtering customer service items. In addition to social spam, the system automatically rates the sentiment of social posts and characterizes the topics and business issues contained in each post. All of these attributes can be used as triggers to fire rules and configure agent routing, making for an efficient way to prioritize social interactions.

About the AppExchange 
The Salesforce AppExchange is the world's leading business apps marketplace. With more than 1,800 partner apps and 1.7 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through's AppExchange.

Salesforce, AppExchange and others are trademarks of, inc.

About SoCoCare
SoCoCare is part of the Hyfiniti portfolio of cloud-based customer care offerings including InAppCare (Mobile Customer Care) and Hold-Free Networks (Callback and Queue Management). SoCoCare products are developed to deliver a more dignified customer service experience over social channels. The company was founded by a group of contact center and cloud-offering professionals who understand today's socially connected, smartphone savvy, and generally demanding customer. Learn more at .

Media Contact:
Sarah Rolfing
(949) 201-9377