[PODCAST] 3 Proven Ways to Master the Customer Journey w/ Kerry Bodine

There’s been a resurgence in the focus on CX in recent years. A lot of businesses contribute it to millennials. But, in reality, good CX transcends generations. Turns out, everybody wants a better customer journey.
 

This explains the rise of the role of the customer journey manager. And it’s not just a B2C phenomenon. The new standard in customer experience has overtaken B2B (maybe even more than B2C).
 

In the latest episode of That’s Genius! I speak with Kerry Bodine.
 

Kerry is a co-author of Outside In and also the CEO of Bodine & Co.
 

Her reasoning for the resurgence of CX:
 

1. The Net Promoter Score waking execs up to the power of referrals.
    
2. Social media making it super easy for anyone to have a public platform to promote or rag on a brand.
    
3. The iPhone setting the standard for frictionless customer journeys.
    

What do you think the biggest player in the customer journey is?
 

To hear our entire conversation, click here.