Sentinel Success Story

Sentinel Customer Acquisition struggled with a premise-based dialer that was expensive and out-of-date. When the company implemented Five9, Sentinel found that the ease-of-use, seamless integration with third-party applications, and scalability of the cloud-enabled it to maximize the efficiency of its contact center—resulting in consistent profits. 

Company Background

Texas-based Sentinel Customer Acquisition is an interactive contact center with expertise in business-to-business and business-to-consumer customer acquisition. The company works with clients to analyze their business needs and determine solutions that will increase sales through new customer acquisition. Sentinel supports clients’ inbound and outbound campaigns, and its services include lead generation campaigns, sales and service programs, and converting abandoned-cart data into paying customers.

The company’s contact center employs 75+ agents who perform both inbound and outbound calls. Sentinel currently averages thousands of inbound calls per week, and can easily scale during large direct mail campaign mail drops using the Five9 system. The company also makes between 40,000 and 70,000 outbound dials per day, 30% of which are connected.