The Evolution of Social Customer Service

Engage with your customers through an interface they are already comfortable and familiar with. Five9 Omnichannel Social gives customers easy access to your business using social messaging applications. The use of social messaging continues to grow in popularity. Social media communication is evolving with people increasingly using social messaging as a communication channel. Meet your customers where they already are by adding social messaging as a contact channel choice.

Social messaging provides many of the benefits of social media, but without many of the challenges. It’s private, so you don’t have to move sensitive conversations to more private channels. Unlike telephone calls or live chat social messaging is asynchronous, so conversations persist if a customer leaves the website or gets disconnected, and there’s always a record of previous exchanges. Social messaging is also mobile friendly and supports multimedia. Even better, studies have found that it’s less costly per interaction than live chat.

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