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What Is A Cold Transfer?  

A cold transfer refers to transferring a call to another person without providing that person with any context about the call.  

 

Disadvantages of Cold Transfers 

In a call center, cold transfers can have negative impacts:

  • Callers must repeat their information when transferred 

  • The person answering the transferred call may not be the right contact and will need to transfer the call again 

  • Poor customer experience 

  • Lack of customer information continuity 

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