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What Is Dialed Number Identification Service (DNIS)? 

A Dialed Number Identification Service (DNIS) is a telecommunication service offered by phone companies that helps businesses determine which telephone number a customer dialed to contact them. Contact centers or call centers use DNIS, particularly in interactive voice response (IVR) systems, to route calls to the appropriate department or employee. DNIS is especially useful for companies that use multiple toll-free numbers or that use multiple inbound lines.  

 

Benefits of Dialed Number Identification Service (DNIS) 

There are several benefits to using DNIS:  

  • Ensures efficient, accurate call routing 

  • Enables more personalized customer experiences 

  • Facilitates tracking for targeted marketing or sales campaigns 

  • Helps to reduce operational complexity 

  • Delivers business intelligence with granular data 

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