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What Is An Outbound Call?  

An outbound call refers to calls that originate in the contact center to reach customers or prospects. Agents place calls to a list of numbers, or the contact center may use robocalling to automatically deliver outbound messages, such as account status updates or payment overdue notices. Call centers may handle inbound and outbound or be dedicated to one or the other.  

 

Purposes of Outbound Calls 

Outbound calls are placed for a variety of reasons:  

  • Sales, promotions, returning requests for contact 

  • Surveys, political polls, advertising 

  • Account updates, reminders, or other informational purposes 

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