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What Is Automatic Call Routing?

A way for calls to be automatically routed to the most appropriate resource before the call is answered.

Call routing is a feature of call management systems that enable calls to be automatically routed to specific endpoints or people based on pre-determined rules and criteria. Call routing takes place before the call is answered.  

 

Benefits of Call Routing in Call Centers

There are numerous benefits of call routing: 

  • Reduce call hold times

  • Ensure calls are answered by agents with the skills or expertise needed to support the customer

  • Leverage all available agents, including back-up agents, during high call volume periods 

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