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What Is Call Routing? 

Call routing is a way for calls to be automatically routed to the most appropriate resource before the call is answered. This process automatically places incoming calls into a company’s queue, then distributes the callers to specific people or groups in a call center based on predetermined rules and criteria. 

 

Benefits of Call Routing 

There are numerous advantages to using call routing:  

  • To reduce call hold times 

  • To ensure calls are answered by agents with the skills or expertise needed to resolve the issue 

  • To leverage all available agents during high volume periods 

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Man using phone at a desk