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What Is Intelligent Routing?

In a contact center or call center, intelligent routing (or skills-based routing) refers to using automated call routing technology to direct inbound calls to agents with the best skills or expertise to resolve customer issues. Intelligent routing improves efficiency, leverages agent skill sets, and delivers a better customer experience. Intelligent routing may be used for phone, email, messaging, chat, and interactive voice response channels.

 

Benefits of Using Intelligent Routing

There are numerous benefits to intelligent routing:

  • Improves customer experience

  • Ensures customers get the right help

  • Drives call center efficiency

  • Improves first call resolution rates

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