Chief Technology Officer, European Tour Group
VP, AI and Automation Solutions, Five9
When it comes to scaling customer experience, the sports industry has embraced the power of AI and automation to achieve remarkable results. The DP World Tour, with its extensive global presence of over 45 stops in 25 different countries, has successfully harnessed these technologies to engage more than 6 million viewers through various channels, including onsite events, live feeds, social activations, and post-event content.
In our upcoming webinar, we have the privilege of sitting down with Michael Cole, the CTO of the PGA European Tour Group, to delve into the significance of AI and automation in delivering exceptional customer experiences. As one of the most esteemed sports organizations worldwide, the PGA European Tour Group has invaluable lessons and best practices to share.