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Manu Yegnaraman
Enterprise Account Director, Five9
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Blair Pleasant
President & Principal Analyst, COMMfusion
Join COMMfusion's Blair Pleasant and Five9’s Manu Yegnaraman, as they will examine where financial institutions are struggling with outbound fraud communications, how modern engagement strategies can help close the gap between fraud detection and customer notification, and how Five9 Advanced Campaign Manager (ACM) helps financial institutions automate proactive fraud communications across voice, SMS, email, and mobile channels while supporting compliance requirements and improving customer engagement.
What You'll Learn
- Why the detection-to-notification gap has become a major business risk
- The most common breakdowns in outbound fraud communications
- How leading institutions are addressing customer trust and scam concerns
- Best practices for scaling fraud notifications while maintaining compliance
- How automation and omnichannel engagement can improve fraud response and customer experience
Fraud detection identifies the threat, while timely communication helps stop the damage. The financial organizations that excel at both will be best positioned to reduce losses, strengthen customer trust, and stay ahead of an increasingly sophisticated fraud landscape.
