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What We Can Learn About CX from the World of Sports with DP World Tour


When it comes to scaling customer experience, no one does it better than the sports industry. The DP World Tour has more than 45 stops in 25 different countries and engages more than 6 million viewers with onsite events, live feeds, social activations, as well as post-event content and engagement. 

Join us as we sit down with the CTO of the PGA European Tour Group, Michael Cole, and learn valuable lessons and best practices about customer experience from one of the most elite sports organizations in the world. 

Join this webinar to learn: 

  • How the DP World Tour technology team leverage best of breed technology to create meaningful customer experiences  
  • What it takes to create a seamless customer experience across in person and online at scale  
  • How these principles can be applied in the contact center

Watch Now!