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How to Use Customer Data to Create Customer Loyalty

On-Demand Webinar

Rob Tarkoff

Rob Tarkoff

Executive Vice President, Advertising and Customer Experience

Rowan Trollope

Chief Executive Officer

According to Gartner, 72% of CX leaders report that their organisations still do not fully understand what drives their customers’ behaviours and attitudes, despite their access to data. Additionally, 80% of companies’ data goes unused.  
A divide between your customer data and your contact centre can create chaos for your customer experience (and your agents). Customers expect a personalised and seamless interaction with your company, and when used effectively, customer data can help your organisation provide exceptional customer experiences that increase loyalty.  
Join Five9 CEO, Rowan Trollope, and Executive Vice President, Advertising and Customer Experience of Oracle, Rob Tarkoff, in this live fireside chat moderated by Five9 CMO, Genefa Murphy, as they explore this critical link between customer data and creating exceptional customer experiences.

Join this webinar to learn:    

  • How to identify and collect relevant customer data   
  • Common mistakes companies make when leveraging customer data   
  • What the ideal customer experience looks like when companies utilise relevant customer data 

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On-Demand Webinar -