HBR Webinar: How to Use Customer Data to Actually Help Customers
To date, companies have often used customer data to help the company for purposes such as targeting, segmentation, or pricing. But imagine if companies actually used their customer data to help customers and provide them with even greater value.
John Hagel III has imagined this, and on July 8th, will lead a live, interactive webinar on how companies can use their customer data to build trust and increase the value they provide to their customers.
Hagel will describe how organizations can:
- Use data they already have to benefit customers
Think about the whole customer, across the whole life cycle
Prepare to refocus operations