As the role of digital communications grows, true omnichannel capabilities become more crucial to provide a satisfying, more effective, unified member experience. The goal of omnichannel sounds simple — maintain member engagement across channels to meet customer expectations — but it's among the most complex challenges healthcare organizations face today.
Join the webinar to learn:
- How an omnichannel approach truly contributes to business drivers loyalty, improved member experience and reduced operational costs
- The difference between omnichannel and multichannel
- The importance of easy transition between digital and live channels, and how to ensure this in practice