Today’s modern consumers have incredibly high customer service expectations. And, if those expectations are not met, consumers not only stop doing business with a company, they become enraged and retaliate.
At Five9 we worked with Harris Interactive on a study; we asked more than 3,000 US adults about their customer service expectations and how they feel and behave if those expectations are not met. The data proved to be very interesting…
- When consumers have an important customer service need, 70% will first call a company on the phone for help
There are several triggers that cause consumers to become violent, enraged, or very frustrated when they call a company for customer service, these include:
- Speaking with a rude customer service representative (60%)
- Not reaching a live person when calling a company for support (48%)
- Getting disconnected (44%)
- Explaining their issue more than once (40%)
- 85% of consumers will retaliate, in some way, against a company if their customer service needs are not met
- 74% of consumers said they would be more forgiving when a company couldn’t resolve their problem over the phone if the agent they were speaking with was respectful
These are just some highlights from the research; you can download the full Five9 2013 Contact Center Report here.
View a presentation of the results here.