Let’s think about 2008 for a second. The Great Recession. Some businesses pivoted and are still here today. Some didn’t.In all of the uncertainty of 2008, one company found their solution to cutting costs. A remote workforce. Poly has been perfecting this new normal for over a decade now.And there’s one BIG reason for why it’s worked for their team:*** The 3 B’s ***1.) Bricks — the place you work from, your work environment2.) Bytes — the right technology is in place, it’s reliable and secure3.) Behavior — remote work policies need to be in place and enforcedPoly team members, Declan Doyle and Peter Jakobsen, share how ‘The 3 B’s’ helped their company pivot and thrive on That’s Genius!I believe this strategy is one that many businesses can take a note of today. Keep moving forward. Keep pivoting.To hear our entire conversation, click here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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