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The Ultimate Contact Center Agent Productivity Checklist: Are You on Track?

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Woman with curly hair smiles warmly, wearing a patterned black jacket, indoors with soft lighting.
Kenzie Fitzpatrick Content Strategist

For CX leaders, ensuring agent productivity is paramount to a successful contact center. But "productivity" in and of itself doesn't mean much without key agent productivity metrics that ensure agents are efficient, effective, and, most importantly, provide stellar customer experiences. 

To help your contact center understand where it is today and either get or stay on track, we've compiled a list of metrics to track and a contact center efficiency checklist. With these, you'll be able to balance speed and quality in your contact center while prioritizing agent productivity — and agents' motivation to stay that way. 

Key agent productivity metrics 

Every contact center has countless metrics to track at any given time. Statistics such as these help CX leaders gauge the health (and efficacy) of their contact centers, ensure the right resources are available, and more. But only a few really speak to agent productivity. 

  • Average Handle Time (AHT): The length of time your agents stay on the phone (or email or chat) with customers. But understanding productivity depends on trends. If your contact center's AHT is increasing, it could mean customers are coming in with more complex questions. Or, it could mean agents need more training (especially if a few agents are the only ones causing the dip). It's important to understand why your AHT is what it is, its history, and the actual metric to really gauge agent productivity. 

  • Agent Occupancy Rate: The percentage of your agents' time spent on calls, chats, support tickets, etc., plus after-call work (ACW). While this should never be 100% — that signals too few resources and agents overworking — a productive contact center has an occupancy rate of about 75-85%. 

  • Abandon Rate Percentage (ARP): The percentage of customers who give up while waiting to talk to one of your agents. Contact centers with an abandonment rate in the single digits are likely doing just fine, though if it creeps up into the double digits, it's time to check in on your operations. 

  • Average Waiting Time (AWT): The time it takes from initial call-in to talking to an agent. Less a reflection on agents themselves and more on your center's resource levels and, potentially, routing workflows, AWT can help you understand your contact center's overall productivity. Especially if you notice your AWT increasing, it's a valuable metric for any CX leader to understand the entire customer experience. 

  • Average Speed of Answer (ASA): The time it takes for an agent's phone to ring to the time they actually pick up the call. This metric reflects more about an agent's phone practices than their actual effectiveness on the floor or in a call, but it is still an important metric for tracking an agent's productivity and efficiency, especially since a long ASA will likely frustrate customers. 

Effectiveness vs. productivity 

Productivity on its own is simply a measure of agents doing something. Whether they're effective and busy is another concept entirely, though it's far more important. Ensuring your agents provide amazing customer experiences and are effective in their roles is measured differently. 

  • First Call Resolution (FCR): The percentage of customer queries that are resolved in the first interaction. If an agent's AHT, AWT, and ASA are all lower than your contact center's average, they may look like your most productive agent. But if their FCR is also much lower than the average, it's likely that they aren't really helping customers and instead simply trying to get them off the phone — exactly why agent productivity metrics are one part of agent performance management. 

  • Customer Satisfaction Score (CSAT): How satisfied your customers are with the support and service you provide in your contact center, usually on a scale of one to 100. Critical for any contact center, your CSAT score is akin to a grade-school report card: the higher, the better, with a goal of 95+. A high CSAT means your agents are providing good support and, paired with other agent productivity metrics, are key for gauging agent utilization and, of course, performance management. 

The ultimate contact center efficiency checklist 

Knowing which agent productivity metrics to track is important, but getting all the support structure in place to get and keep agent productivity and effectiveness on track is another story. This checklist has everything you need for the most effective, productive agents. 

Automation and AI 

  • Advanced call routing: Operators' days are long gone, and call routing today is far more advanced, ensuring the right agent gets the right call based on their expertise, location, and more. With advanced routing, agents are always matched with the calls that suit them best, helping them stay productive and efficient. 

  • Interactive voice response systems (IVRs): A good start for automating parts of your contact center, IVRs are most centers' first steps to AI and automation. Able to take on a fair amount of pre-call work (e.g., caller verification, reason for calling) and even some easy-to-answer questions, IVRs are a long-standing way to improve contact center efficiency without investing in more agents. 

  • AI virtual agents: One step up from IVRs and able to handle more tasks across multiple channels, AI virtual agents can take all the time-consuming calls your agents dislike (e.g., password resets, appointment reschedules, downtime checks, order status updates), leaving them the more complex, interesting ones. AI virtual agents can also operate across multiple channels, including phone, email, and chat, freeing your human agents to focus on higher-impact work. 

Agent empowerment and performance management 

  • AI agent assist: Technically a type of AI virtual agent, these agents support your human agents during calls, chats, and emails. These agents listen to what's happening and provide answers and pertinent information, such as previous caller history, to make the call that much smoother. These agents can also be set up to help automate other processes, such as after-call work (ACW), making your agents even more effective and productive. 

  • Continuous training & coaching: Getting your agents productive begins with training. Keeping them productive and improving their overall performance requires continuous measurement and training. For your contact center to succeed, you must have a robust, continuous training program that surfaces what agents do well, what they don't, and offers structured training and mentorship opportunities, as well as real-time, "in the moment" suggestions. 

  • Knowledge management: Part of your training endeavors must include documentation. This not only means knowledge base articles on common customer issues and their solutions, but also standard operating procedures (SOPs) and ways of working. When agents have access to all the answers, they can be more self-sufficient, productive, and effective. 

  • Well-being and engagement programs: Your contact center culture is critical for fostering the right environment for your agents. The way your agents interact with one another, are supported by each other (and by management), and are inspired to become better agents relies heavily on your center's culture. A happy employee is a productive one, so always take time to show just how much you appreciate the work your agents do. 

Operations and data analysis 

  • Data-driven decision-making: Tracking agent productivity metrics should occur on a regular basis and be analyzed to acknowledge trends within your contact center. Just how frequently you compare information, however, will depend on the metric itself, in addition to your organization's or contact center's goals. However, all the data you collect --- and the insights you gain from analyzing it --- can be used to make smarter, more informed decisions about which agents are assigned where, your automated routing paths, who mentors whom, etc. 

  • Quality management: Especially now that AI has entered the game, you can finally say goodbye to the mere 3% sample rate and use tools to monitor every call and ensure quality across the board. Proactive quality management processes ensure your agents are productive and effective, helping you understand everything that's happening in your contact center.  

Your path to a more productive contact center 

With all the right tools and processes in place to ensure agent productivity is at an all-time high, and the metrics to know they're as effective as they are productive, your contact center can enter a new age of success. And when agents are at the top of their game, customers are sure to be delighted and help fuel your business's overall growth. 

As you're understanding whether you're on track with agent productivity, don't forget to take some time and build for what's next. After all, change is always on the horizon, and there are bigger and better things to come. 

Get your blueprint today and learn how to keep improving and transforming your contact center. 

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Woman with curly hair smiles warmly, wearing a patterned black jacket, indoors with soft lighting.
Kenzie Fitzpatrick Content Strategist

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