Digital interaction channels such as text/SMS, webchat, social messaging, and email have overtaken voice as the channel of choice for many consumers – and for good reason. In fact, according to the Five9 Customer Survey Index, 45% of customer interactions have shifted to digital channels globally, with a majority of customer interactions taking place through non-voice or digital channels.
The following post was originally published by Forbes Technology Council, authored by Jonathan Rosenberg. Pioneer in the telecommunications industry with over 25 years of experience, Jonathan Rosenberg is currently the CTO and Head of AI at Five9.
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