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Five9 Day: Celebrating the Heroes of The New CX

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Niki Hall's headshot
Niki Hall Chief Marketing Officer

Today we celebrate Five9 Day—when our global community comes together to honor the customers, partners, and employees who are redefining what's possible in customer experience. 

May 9, (5/9) is more than just a clever date on the calendar. It's our moment to recognize that behind every successful connection, every transformed contact center, and every delighted customer, there are real people making The New CX a reality

This isn't just about technology—it's about transformation. It's about agents—whether AI or human—who show up with compassion and expertise. The IT leaders who champion innovation. The executives who see beyond cost centers to growth engines. And the partners who extend our vision across industries and geographies. 

What makes today special is the momentum we've built together. In contact centers around the world, human agents are collaborating with AI Agents. Seamless omnichannel journeys are replacing fragmented experiences. And businesses are turning customer obsession into measurable outcomes—from dramatic improvements in CSAT to millions in new revenue. 

As I reflect on the stories from our recently released 2025 Customer Success Book, I'm reminded that the most powerful innovations aren't the ones that replace human connection, but the ones that enhance it.  

This is The New CX in action—AI and human expertise working in perfect harmony to deliver experiences that are more connected, effortless, and personal. 

Improving customer experience—one real story at a time 

When we talk about improving customer experience, we don’t just mean faster answers or shorter queues (though our customers are doing that, too). We’re talking about anticipating needs, creating frictionless journeys, and enabling human agents to show up with more focus and compassion. 

Exact Sciences used Five9 AI Agents to help save their patients 60% of their time via self-service—freeing up agents for more meaningful work and saving patients precious time during critical health interactions. 

TruConnect, a mission-driven telecom provider, used AI Agent Assist to reduce after-call work by 40%, increase employee satisfaction by 27%, and drive 184% revenue growth—proving that automation can elevate both agent experience and business outcomes. 

The Ivy Collection, a premium hospitality group, streamlined repetitive tasks and saw a 20% boost in conversions—while keeping their signature white-glove service intact. 

These aren’t one-off wins. They’re proof that The New CX—where AI and human connection work together—is already here. And it’s delivering impact. 

Efficiency that scales 

Efficiency doesn’t have to come at the cost of empathy. When you combine AI-powered tools with the right workflows and context, you can do both—scale operations and personalize experiences. 

Our customers are proving that: 

US Radiology realized $4M in new revenue while handling 25% more call volume—without additional headcount. 

VSP Vision Care now routes 95% of calls through AI, saving over $100K annually while enabling faster resolutions for 85 million members worldwide. 

Equitable Bank doubled its contact center productivity and slashed wait times from 4 minutes to just 47 seconds

That’s the power of AI + human working in harmony. It’s not just about saving time. It’s about making every second more valuable—for the business, for the agent, and most importantly, for the customer. Smarter processes. Happier agents. Better outcomes. 

Transformation powered by partnership 

Technology enables transformation—but partnership sustains it. 

One theme that echoes through every story in the book is the role of trust. Our customers don’t just choose a platform. They choose a team that shows up with strategic insight, practical expertise, and a shared commitment to success. 

  • Gail Mahan at Alaska Airlines said it best: “I’ve never worked with a business partner where I felt so cared for and supported.” 

  • And from Ashley Haynes at Aeroflow: “Five9’s people 100% make the difference.” 

At Five9, we believe our success is measured by our customers’ success. Every outcome we help deliver—whether it’s faster resolution times, higher CSAT, or more revenue—is built on the foundation of partnership. 

Celebrating Five9 Day: Join the movement 

As we mark Five9 Day today, we're not just celebrating our past and present—we're looking ahead to a future where every customer interaction brings joy, every agent feels empowered, and every business sees CX as their competitive advantage. 

Five9 Day is about community. It's about recognizing that when we come together—customers, partners, and Five9 team members—we can transform what's possible in CX. 

So today, I invite you to join the celebration. Share your CX transformation story with us. Explore the 2025 Customer Success Book to see what your peers are achieving. Or simply take a moment to appreciate how far we've come in elevating customer experience from a business necessity to a strategic differentiator. 

Because The New CX isn't just our vision—it's our shared reality, one where compassionate, intelligent service brings joy to CX. And it starts with heroes like you. 

Happy Five9 Day from our entire team! 

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Niki Hall's headshot
Niki Hall Chief Marketing Officer

Call 1-800-553-8159 to learn more about Five9