[Webinar] 5 Ways to Create a Modern Student-Driven Enrollment Journey in Higher Education
Today’s student demographics and expectations are changing. The current undergrad student population is primarily Generation X or iGen. This generation grew up with mobile devices and social media at their fingertips. Many students were even required to use tablets or laptops as part of their high school curriculum, not to mention their personal communication habits.
Easy access to the internet and its boundless information has altered the way these students expect to engage with education institutions. Intuitively members of the iGeneration believe that if it’s not online, it isn’t real. Seems reasonable to me.
Their online experience and learning in their high school years have proven they can be educated from anywhere - without ever stepping into a classroom. Online colleges provide a customized and flexible experience, and a personalized journey that our younger generations expect.
In addition, adult learners are coming back to education in increasing numbers. The rate of technological advancement guarantees that these numbers will continue to increase.
These dynamics have become major drivers of change in the higher education system. Admission and IT departments are challenged to personalize the recruitment experience for prospective students. Creating custom experiences while maximizing revenue and minimizing spending can seem like a daunting task.
Join me and Jim Kohl Vice President of Marketing from Fathom on Tuesday, September 18th at 11am PT. We will discuss new ways to use technology throughout the student journey. In this webinar, you will learn:
- The reason some traditional methods of enrollment are becoming less effective
- Ways to read the signals of prospective students to better react to their needs and adjust their journey
- How to find students that fit your institution’s education strengths and matching contact strategies
- How progressive institutions are adjusting strategies to meet student expectations
- Ways to use technology and marketing to better address common higher education enrollment challenges