It was the summer of 1986 when I learned the value of a loyal customer. I was a waitress at Jacob Lake Resort on the North Rim of Grand Canyon in Arizona. Every morning the local construction workers would come in and get coffee. While the coffee only cost fifty cents, I found out if I made them laugh and smile they would not only give me a big tip but they would come back every day.
April is International Customer Loyalty Month which is a month for companies and their employees to make an extra push to create loyal customers. Loyal customers are customers who make repeat purchases and recommend your company in online reviews, customer references and referrals.
Here are key statistics on why customer loyalty matters:
Here are five ways you can create loyal customers, not only during customer loyalty month, but all year long:
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