7 Proven Strategies to Acquire More Residential & Commercial Solar Customers
As demand for solar systems increases, solar manufacturers and installers are competing aggressively to acquire and convert new residential and commercial prospects. To find and covert the ideal solar customer -- one based in the right state with the right credit, roof, rate plan and electricity expenses -- providers are pursuing a variety of new and innovative customer acquisition techniques including digital marketing, retail partnerships, door-to-door sales, telemarketing and direct response campaigns.
These techniques attempt to maximize conversion rates while controlling costs. GTM Research estimates that residential solar customer acquisition cost installers $0.49/W in 2013. By 2017, this cost will fall to $0.35/W, saving the industry a total of $619 million between 2014 and 2017. The on-demand webinar below examines some of the most successful strategies solar providers are using to close sales over the phone or online as they strive to obtain more customers while controlling acquisition costs.
About the speakers:
- Nicole Litvak, GTM Research Solar Analyst, co-author of "US Residential Solar PV Customer Acquisition: Strategies, Costs and Vendors"
- Richard Dumas, Director of Product & Solution Marketing at Five9, a provider of cloud contact center software, used by leading solar providers to manage sales, service and support.