“What was true six months ago, is no longer true today.”Isn’t that the truth.Modern marketers can no longer depend on specializing in one discipline. You have to understand every touchpoint in the customer’s journey to be really successful. We had the opportunity to sit down with Five9 CMO, Ryan Kam, and ask him the tough questions on continuous release marketing.His reasoning for implementing a continuous release marketing method?1. Customers expect personalized contentThe point of continuous release marketing is to appeal to all types of customers on a personal level. Make sure your content makes sense for: A.) What your customer is interested inB.) Which platform your customer prefers2. You’re always testingIf you’re not sure what will stick with a particular customer, you have the opportunity to test different messages and methods. What works for one customer may not work for another.3. Staying currentAnother benefit of continuous release marketing is that you’re more likely to stay relevant to your audience and within your industry.(In fact, you might even get ahead of the curve.)Want to hear the full episode? Take a listen here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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