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[PODCAST] Everything You Need to Know About Continuous Release Marketing w/ Ryan Kam
September 5, 2019
“What was true six months ago, is no longer true today.”
Isn’t that the truth.
Modern marketers can no longer depend on specializing in one discipline. You have to understand every touchpoint in the customer’s journey to be really successful.
We had the opportunity to sit down with Five9 CMO, Ryan Kam, and ask him the tough questions on continuous release marketing.
His reasoning for implementing a continuous release marketing method?
1. Customers expect personalized content
The point of continuous release marketing is to appeal to all types of customers on a personal level. Make sure your content makes sense for:
A.) What your customer is interested in
B.) Which platform your customer prefers
2. You’re always testing
If you’re not sure what will stick with a particular customer, you have the opportunity to test different messages and methods. What works for one customer may not work for another.
3. Staying current
Another benefit of continuous release marketing is that you’re more likely to stay relevant to your audience and within your industry.
(In fact, you might even get ahead of the curve.)
Want to hear the full episode? Take a listen here.
