What exactly is customer advocacy? It can be a little difficult to define. In essence, customer advocacy involves putting the customer first and helping them reach the best decision for them.The overarching goal of a customer advocacy program is to be so accommodating that prospects turn into recurring customers then turn into advocates.It’s all about the customer!It’s also worth wondering… How do you go about sharing happy customers’ stories?Because you need prospects to hear about how awesome your company is!Our very own Five9 Customer Advocacy Manager, Cindy Seto, gives us multiple methods of sharing customer success stories.1. Case studiesWrite a smashing piece of content that details the story of your partnership.2. TestimonialsAsk your advocates for written or recorded testimonials.3. VideosHead to your customer’s HQ to shoot some authentic promotional vids.P.S. - These pieces of content will be beneficial for the customer too!Listen to the full episode, here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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