There’s been a resurgence in the focus on CX in recent years. A lot of businesses contribute it to millennials. But, in reality, good CX transcends generations. Turns out, everybody wants a better customer journey.
This explains the rise of the role of the customer journey manager. And it’s not just a B2C phenomenon. The new standard in customer experience has overtaken B2B (maybe even more than B2C).
In the latest episode of That’s Genius! I speak with Kerry Bodine.
Kerry is a co-author of Outside In and also the CEO of Bodine & Co.
Her reasoning for the resurgence of CX:
What do you think the biggest player in the customer journey is?
To hear our entire conversation, click here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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