Once upon a time, the customer contact center was simple. It was about three things: “How quickly can we identify the customer? How quickly can we get them off the phone? What is this interaction going to cost us?” Now it’s 2020, and while contact centers are still concerned with cost, these steps are no longer the driving force behind decision making. So what has changed? Frank Wassenbergh and Kevin Sheehan, Managing Partners at Cloudlinx, think it’s a combination of two key factors: 1. The customer has changedConsumers are demanding more from companies than ever before. They want ease, convenience, and problem resolution. But what’s driving those demands? 2. TechnologyWhether it’s a FaceTime or Zoom call, a quick text chat with a customer service rep, or a response on Twitter, customers are turning to technology to solve more and more of their problems. As a result, CCaaS companies are finding themselves needing to be on the cutting edge of tech. It’s been said that for customers between 18 & 30 years of age, when they post a complaint on social media, 80% expect a response from the company. Which means if you’re not listening to EVERY channel, you’re missing out on countless customers. You can listen to our whole interview with Frank & Kevin, here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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