It’s a little creepy when I consider how much information different companies have on me. But, when an agent from one of those companies uses the provided info to craft a unique experience for me… I have to admit it’s kind of nice. Especially when I’m on the phone with an agent.First of all, I’m probably on hold for a bit. Maybe I go through an automated system. Then, when I finally get to speak with a person, and they have a holistic view of me as a customer, my problems get solved quickly and painlessly. I leave the conversation feeling good and so does the agent.That’s why it’s so important for businesses to form strategic partnerships with other companies that can help them achieve that holistic customer experience. Don’t just take my word for it. Andre Schoeman from Jasco shares how strategic partnerships have supplemented their CX strategy on That’s Genius!Their customers aren’t being transferred from rep to rep, having to retell their story each time. Jasco’s agents have a full view of each customer as it pertains to their company. And what’s better than a happy customer and a happy agent?Hear our entire conversation on That’s Genius here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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