Michael Jordan and Scottie Pippen. Name a more iconic duo. I’ll wait. Actually, there are some pretty legendary partnerships besides MJ and Pip that I could call out. (Maybe not in the NBA, though.)Take Salesforce + Five9 for example.There are things Salesforce does well and things Five9 does well. The things that Five9 can’t do, Salesforce steps in and takes the reigns. And vice versa. It’s a give and a take kind of deal.The whole reason we go to the trouble of building these strategic partnerships is simple: It’s for the customer.Walt Rossi, Five9VP of Business Development, knows that it’s easy to say you’re in a working agreement with another company, but to combine your products into a solution that actually works for the customer is a whole other ballgame.So, what iconic duo (professional or otherwise) do you look up to?To hear my full conversation with Walt, click here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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