On a recent episode of That’s Genius!, we sat down with Mike Rajich, Director of Contact Center & CX Products at AT&T, to talk about his experiences with Five9 and what he predicts will happen in contact centers around the globe.He believes we'll continue to see AI play a major role in our contact centers, augmenting some of the agents' experience since AI can better predict customers' needs - resulting in an overall better experience. In the shorter term, however, the COVID-19 pandemic has just now forced some slow-to-adapt companies to adopt a cloud-first strategy. Customers are needing the speed and agility that cloud provides. Proven by the speed at which customers and agents have moved to the cloud during these trying times.Those factors — speed and agility — serve as major differentiators in the market. Plus, the cloud lets you maintain compliance with current regulations and a high level of security.To learn more and listen to the whole interview with Mike, click here.
Michael joined Five9 in August, 2017 overseeing corporate and brand communications. During his time with Five9, he has spearheaded a brand messaging refresh that centered on digital transformation, and strategically developed strong media and social media programs to elevate brand awareness for Five9.
He is an experienced strategic marketing communications professional with a thirty year proven track record. This has enabled Michael to develop creative and effective global marketing and corporate communications campaigns that have included thought leadership, social media influencer campaigns and reputation management initiatives.
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