In the last few years, we have witnessed the world change drastically in ways that organizations could never have anticipated. In conjunction with environmental and social changes, we have also seen shifts and major advancements in innovations such as artificial intelligence (AI) and automation. Because of this, leaders of customer experience (CX) must now face a big decision by asking, “Is now the time to reimagine the art of the possible for my CX strategy?” The answer is unequivocally yes.
