AI Blueprint for Contact Center Readiness Download Now
2026 Five9 Customer Success Book Download Now
Join us for AI Day 2026 | August 13 Register Now

Five9 Blog

Gain new perspectives on AI, CX, and cloud technology here on our blog. With new contact center blogs and best practices, Five9 continually offers industry guides and tools for customer experience to provide new insights to your customer service team.

How proactive communication improves the customer experience to drive loyalty and revenue.

How Does Proactive Engagement Drive Customer Loyalty and Revenue?

Customer service used to be reactive by design. A customer calls with a problem, an agent fixes it and everyone moves on. That model kept the lights on for decades. It’s just not good enough anymore.

Today’s customers expect more. They want brands to know them, anticipate their needs and reach out before a problem even happens. And the contact centers that get there first are turning customer satisfaction into something far more valuable: loyalty, advocacy and revenue.

Woman with curly hair smiles warmly, wearing a patterned black jacket, indoors with soft lighting.
Kenzie Fitzpatrick Content Strategist
Five9 Fusion for Salesforce

Five9 AI Agent Assist: Use Cases Within Fusion for Salesforce

In our last post, we shared Five9 Fusion for Salesforce and the choice it gives joint customers to deploy Five9 AI Agent Assist or activate Einstein for Service via Five9 TranscriptStream.

Julian's headshot
Julian Tiongson Manager, Product Marketing

Julian Tiongson specializes in product marketing with emphasis on product messaging, positioning, and go-to market initiatives. He is a well-rounded marketer starting his early career from wide range of social media marketing, email marketing, content marketing, and has since transitioned into product marketing in the later stages. This has brought a unique position to his product marketing style with deeper understanding of the full customer life cycle.

Patient engagement platform improving healthcare outcomes.

How Proactive Communication Improves Patient Engagement

Today’s healthcare providers face fierce competition for patients’ attention. Between relentless calls, overflowing inboxes, and constant social media buzz, critical healthcare messages often get lost in the noise. Research shows patients frequently struggle to recall even basic details like their last physical date, upcoming screenings, or preventive care options offered by their provider, not to mention more involved directions.

Woman with curly hair smiles warmly, wearing a patterned black jacket, indoors with soft lighting.
Kenzie Fitzpatrick Content Strategist
Five9 Fusion for Salesforce

Your AI, Your Choice: Five9 Fusion for Salesforce

The contact center AI landscape is evolving fast and so are the expectations of the enterprises navigating it. As AI becomes central to how service organizations operate, one question keeps coming up: who decides which AI powers your agents? For too long, the answer has been dictated by the platforms themselves. Organizations running Five9 with Salesforce deserve better.

Julian's headshot
Julian Tiongson Manager, Product Marketing

Julian Tiongson specializes in product marketing with emphasis on product messaging, positioning, and go-to market initiatives. He is a well-rounded marketer starting his early career from wide range of social media marketing, email marketing, content marketing, and has since transitioned into product marketing in the later stages. This has brought a unique position to his product marketing style with deeper understanding of the full customer life cycle.

Blair Pleasant Fraud and compliance blog graphic over blue half circle with dollar sign

The Fraud Detection Gap: Why Financial Institutions Need a Better Way to Notify Customers

Fraud detection is fast — but customer alerts lag. Learn how financial institutions can close the gap with automated, omnichannel notifications.
Blair Pleasant's Headshot
Blair Pleasant

Blair Pleasant is President & Principal Analyst of COMMfusion LLC and a co-founder of ucstrategies.com, an industry resource on the growing UC arena. She provides consulting and market research analysis on voice/data convergence markets, applications, and technologies, aimed at helping end-user and vendor clients both strategically and tactically. Prior to COMMfusion, Ms. Pleasant was Director of Communications Analysis for The PELORUS Group, a market research and consulting firm, and President of Lower Falls Consulting.

Customer resolution contact card leading to improved ACW, AHT and CSAT metrics

How to Be a Customer-First Contact Center

For decades, the call center has been the backbone of customer service. Largely dominated by countless cubicles of agents on phones answering inquiries, times have slowly changed. With AI redefining what’s possible, contact centers must move fast, think bigger and put the customer at the center of every transformation. 

Woman with curly hair smiles warmly, wearing a patterned black jacket, indoors with soft lighting.
Kenzie Fitzpatrick Content Strategist
Personalization in Action — CRM View

The Benefits of Personalized Customer Service

Most customers can tell within seconds whether a company knows who they are. Not because the agent says their name, but because they don’t have to repeat themselves, the context from their last interaction carried over, and the response they get actually fits their situation. That experience isn’t guaranteed. But increasingly, it’s the thing that determines whether a customer stays one or not.

Woman with curly hair smiles warmly, wearing a patterned black jacket, indoors with soft lighting.
Kenzie Fitzpatrick Content Strategist

Call 1-800-553-8159 to learn more about Five9

View Demo Icon

View Demo
Get a Quote Icon

Get a Quote
Chat Icon

Chat