A couple of weeks ago, I had the opportunity to be one of the team members who represented Five9 together with one of our partners in country, Nuveto, for the first time in a big industry event in Spain. The event was held in Madrid at the Kinépolis cinema, where we had the pleasure of positioning our brand, celebrating the 25th anniversary of EXPO Customer Relationship, IFAES.
Carolina Rodríguez Vásquez is a Marketing Programs Specialist in the Five9 EMEA Team. Before joining Five9, Carolina was a Marketing Content Manager who has worked for various European companies. Carolina graduated from UNIR University with a Master’s in Business Administration in 2021.
Contact centers have a wealth of information on operational execution and customer behaviors. That huge amount of data is both a blessing and a curse. It’s a blessing that powerful insights can be distilled out of the data. It’s a curse that there’s so much data it’s like finding the proverbial needle in the haystack.
When we’re looking to define and validate our strategies, we turn to industry analysts to provide us with a holistic picture of what they see in the market. In her look forward into 2023, Robin Gareiss, CEO and Principal Analyst at Metrigy, evaluates the factors influencing future spending in the contact center. Despite the challenging economy, Gareiss finds customer experience is still a priority.