But first, what is omnichannel? For the skeptics, it’s yet another buzzword and for the perfectionists, it’s a seamless way to deliver CX perfection across all available touchpoints, with full systems integration and incredible speed of response. 

I know you’ve heard the phrase “get into your customer’s brain” way too many times. So many times, that it actually sounds to you more like a cliché than something you’d actually be able to do.