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What Is A Screen Pop?  

In a contact center, a screen pop refers to a feature where an application is integrated into another system and delivers a pop-up window (like a chat box) to deliver additional information or functionality. Contact centers use screen pops to provide data to agents during calls, such as customer information from their customer relationship management (CRM) system so that agents have the customer account available during calls.  

 

Typical Screen Pop Use Cases 

Contact centers use screen pops for multiple purposes:  

  • Caller ID data 

  • Customer CRM data 

  • Self-service history via IVR or IVA 

  • Recommendations for agent actions 

  • Knowledge Base articles and suggestions

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Man Using Digital Display with Phone