What Is the Difference Between a Hot Call and a Cold Call?
In telemarketing, a hot call refers to a call placed to a contact who has shown a high level of interest in a product or service. A cold call is a call made to a contact who has not expressed any interest in the product or service and may not know the brand. Cold calling is often a form of outbound lead generation.
What’s Better? Hot or Cold Calling?
There are different reasons to use cold vs hot calling:
Whether a call is cold or hot depends on the degree of existing relationship with the contact
Cold calls introduce your brand via a human interaction, but are often seen as unwanted spam calls
Hot calls often signify the contact’s strong intention to buy and can be more productive since the contact already knows your brand
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