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What Is Self Service?

In customer service and contact centers, self-service refers to systems and processes that enable customers to resolve their own issues, without the assistance of a human agent. This may include interactive voice response (IVRs), knowledge base articles, and AI bots or virtual agents that help customers resolve simple, transactional issues.  

 

Benefits of Self-Service 

Self-service provides numerous benefits to customers and contact centers: 

  • Reduces or eliminates wait time 

  • Provides customers fast, easy solutions 

  • Frees agents to focus on more complex issues 

  • Reduces contact center costs 

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